In Kenya, where smartphone penetration is growing but not universal, USSD remains a powerful channel for businesses to reach every customer — regardless of their phone type.
What is a USSD Code?
USSD (Unstructured Supplementary Service Data) codes are short numeric sequences (like *123#) that users dial to access interactive menus. No internet required, no app download needed.
Popular Business Use Cases
- Customer registration: Users dial a code to register for services
- Payments: Mobile money payments via M-Pesa integration
- Surveys and polls: Collect feedback from any phone
- Order tracking: Check order status on the go
- Account balance checks: Quick access to account information
Getting Started with USSD
Galatext helps businesses set up USSD shortcodes quickly. We handle the operator connections and provide a simple dashboard to build your menu. Start your free trial today.